Attract Customers, Take Note of These 5 Successful Negotiation Strategies! | icommunity.id

Attract Customers, Take Note of These 5 Successful Negotiation Strategies!

17 Jul 2023
Not only do entrepreneurs and sales marketers need good communication skills, they also need to master negotiation strategies. Basically, negotiation is a way to reach an agreement through discussion. In the marketing world, negotiation refers to bargaining activities regarding cooperation agreements or sales of goods and services. Successful negotiations will have a good effect on the development of your business as well. 

This time icommunity.id will share 5 successful negotiation strategies, which are effective for attracting customers. For those of you who don't have flying hours in terms of negotiating, no need to worry anymore! Check out the summary now!  

Know the customer, and understand their needs.
The first thing you have to do is get to know your target customer well. Understand who you are talking to, and what they need. Always prepare relevant topics, and deliver them in an appropriate and polite manner. 
Know who the decision maker is who will make the purchase. Is it a young woman, or a mature man. Understanding the interests and characteristics of your potential customers will help you find out what their needs, concerns, and expectations are about the products you offer.

Master the advantages of the product and prepare the complete information
After understanding the customer, you need to master all the complete information of the product you will offer. Make sure all the advantages that exist in the product match what customers need. Clearly convey every detail of the product, and make sure the customer fully understands. 

In this case, the communication skills and patterns applied will greatly affect the customer's decision. Pay attention to every word choice and be careful with the intonation you use.  

Put the customer first, not the money
When negotiating, try to empathize with the customer and not just pursue personal gain. Always remember that when negotiating, you not only need to get your product sold, but you also need to ensure that the relationship with the customer is maintained. Make sure you don't offend or push the customer. 

Good relationships will bring you to a wider environment and open up opportunities for your business to be recognized by many people. 

Be confident and ready to take opportunities

The next strategy that you can apply is to increase self-confidence. Confidence will show through your gestures, intonation, and facial expressions when speaking during the negotiation process. Not only that, you can also try to make an offer first with a calm demeanor, to give a professional impression. 

On the other hand, you must be smart to take opportunities when the negotiation process is running. Focus on listening to everything the customer says, so that you can seize the opportunity and capitalize on it.
Take advantage of technology and social media.

In addition to focusing on the direct negotiation process, in this era of accelerated technology you can also maximize the use of social media. Through social media, you can find new target customers and guess their characteristics easily.  Not only that, but by mastering digital marketing, you can discover all the new information about the needs of the "market". Finally, you can maximize the use of video conferencing platforms to reach customers more practically and quickly. 
On the other hand, one thing you should never forget during negotiations is that honesty and integrity come first. Leave a good impression, and always maintain the trust of your customers, and your business will last a long time.