Making Deals Requires More than Just Good Public Speaking Skills!

The growth of the creative industry is currently increasing employment opportunities. The number of start-ups that have sprung up demonstrates this, and the sector is not limited to one sector such as technology, but also to fashion, crafts, and music.
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Creativity and innovative ideas are undoubtedly boosting the number of start-ups. However, when it comes to development, these founders are frequently confronted with insufficient capital requirements. As a result, entrepreneurs require investors to supplement their capital.

To pique the interest of these investors, founders must present ideas in a short amount of time while still using an interesting method, namely PITCHING.

Understanding the art of the pitch is crucial for any entrepreneur, as it is the best way to convince potential investors that your company has the potential to grow into a lucrative market.

Prepare a Pitch Deck

Pitch Deck is a tool that allows entrepreneurs to present their business plans using PowerPoint, Keynote, and other similar programs. In addition to being engaging and educational, the design needs to be visually appealing. Furthermore, when preparing it, we must identify the potential investors to whom we will present so that we can attract their attention.

The book "The Art of Start-up Fundraising" is cited by Forbes.com. It is stated that "The founders must create two pitch decks, the first of which is a proposal with a lot of text and information that must be sent via email. The second is a presentation that must be shown when meeting in person. As a result, the presentation includes more visual images."

There are three keys to creating a Powerful Pitch Deck, which are as follows:

1. Clear and Simple
2. ​​​​​​Interesting
3. Easy to Practice/Explain

The following are the contents that must be included in the presentation:

1. Problem
2. Solution
3. Target Market
4. Products
5. Attraction
6. Team
7. Competition with SWOT Analysis
8. Present Financial Situation
9. Required Capital
10. Revenue Forecast

Master the Art of Pitching and Become a Deal Maker

After creating the Pitch Deck, the next step is to communicate it through Pitching. Nervousness is common during pitches because we have so little time to make a vigorous impression on investors. As a result, pitching takes a lot of practice.

It is the opening statement from Arih Budi Utomo, CEO and Founder of Ideas Consulting, during a pitching presentation at the iCommunity Level Club on Thursdays at 19.30 WIB.

iCommunity is a business community where people can meet and network. Every week, there will be a iCommunity Level Club (ILC) where each member of the iCommunity will learn something new about business.

As an example, businesses pitching to institutions or partners are in a slightly different position than when pitching to potential customers, as they are more likely to actively listen and engage in conversation about the topic.

So, what should we do?

1. Interpersonal Skill - is how we can quickly build interpersonal communication (connect) with other people, get to know other people more quickly, and establish equality with the other person speaking through:
   • Making a good first impression through grooming or appearance.
   • Can be an excellent Listener
   • Body Language
2. The ability to explore what customers require (Business Communication) is balanced with excellent listening skills.
   • How to identify the current condition or problem
   • Desired state or ideal/solution
3. Pitching
   • The delivery is brief and focused on assisting customers in achieving their objectives.
4. Negotiation Skill - the ability of a deal maker to reach a mutual agreement with the customer/client in which both parties feel benefited from the agreement reached.